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Featured Portfolio
Identity promotes, organizes, and directs. Outreach inspires, informs, and invites.
African American Task GroupTextile Society of America Symposium
National Park Service
S.S. Red Oak Victory
Alameda County Community Food Bank
African American Task Group
Identity
The Celebrate! Calendars (spanning 2 editions and 42 months) give a unique voice to the stories of African American breast cancer survivors of Contra Costa County. The Celebrate! Calendar project has become a symbol of the nationally recognized and statistically proven success of Contra Costa County's focused grassroots outreach. The mortality rate of African American women diagnosed with breast cancer has significantly dropped in the wake of the persistent and dedicated efforts of many to reach women who traditionally face barriers that result in later stage diagnosis and poor survival.
Inspire
At the heart of each calendar is the natural beauty of the African American breast cancer survivor models whose stories offer hope and encouragement for those fighting the disease. Their expressive responses to crisis inspire others to take charge of their personal health care.
Inform
As a calendar, many pieces of information collectively come together in a useful package for a targeted domestic audience. The Celebrate! Calendar Project has also become a popular exhibit where informing a broader public audience of the project itself promotes needed community support and sponsorship. Exhibit signage informs viewers of the passionate work of a dedicated task group of women, and honors the individuals, agencies and foundations that are behind their efforts.
Invite
A weaving of calendar days invites women to make a personal connection between one woman's story and their own. Dates, holidays, notes, appointments, health reminders, and a local resource directory are conveniently packaged to encourage women to take an active role in their health maintenance, expanding the effectiveness of educational outreach.
Textile Society of America Symposium
Identity
Appropriation, Acculturation, and Transformation reflects the theme of TSA’s first national symposium held in the Western United States. A distinctive logo was needed to represent the influences of the Pacific Rim on West Coast textiles and to symbolically reflect the process whereby textile traditions are transformed into innovative new directions. The circle—common to Japanese heraldic crests and Pacific culture symbology — conveys this thematic identity.
Inspire
Inspiration is often as simple as a reminder of the organization's purpose that unites its membership. Shown here in combination with the bios of renowned textile artists who are symposium keynote speakers, these end pages give room for readers to reflect on the words and their meaning.
Inform
An abundance of activity must be innovatively presented as welcoming and fun in keeping with the symposium spirit of creativity. When the program is first read, the right recipient will read it wth pleasure and say, "I want to be there!" Here the event, date, theme and overall spirit provide key information and are part of the first impression.
Invite
Often the details define participation. Presentation of titles, times, locations, costs, reservations, and payments —whether online or in print—must be simple, clear and accurate to ease readers through registration. Knowing the audience is key to simplifying navigation and assuring the spirit of the event is not lost.
National Park Service
Identity
The National Park Service's Rosie the Riveter World War II Home Front National Historical Park encompass a growing identity that is as complex as its cumbersome name. Still in its formative years, the Park embraces the stories of a war that forever changed the cultural fabric of life in the United States. Its identity is secured by the strength and integrity of the National Park Service name.
Inspire
The spirit of a generation whose efforts were focused on unity of purpose inspires the generations that follow. Photos and stories collected by the Park and combined with resources from private and public collections, libraries, and museums inspire those who can only imagine past events.
Inform
Many layers of information collectively tell a story that happened over 60 years ago. The ramifications of the World War II Home Front response by business, civic, and national leaders are with us forever. These maps, together with a current aerial kite photo of the same region, give geographical context to the stories of human impact on the San Francisco shoreline.
Invite
Community appreciation of this 4-mile stretch of public trail with abundant historic/scenic views, a restored watershed and recreational sites is the goal of the Marina Bay Trail User Guide Committee. Midst the WWII Home Front stories of struggle, pride and determination, much remains to be understood and discovered. A useful pocket map becomes the invitational tool and opportunity.
S.S. Red Oak Victory
Identity
Named for an Iowa town that lost the highest number of GIs per capita in the United States during World War II, the S.S. Red Oak Victory is the only ship of its kind that is preserved at the site of its launching. It is a source of growing community pride and its logo is designed to capture the united spirit of a diverse cross-section of volunteers representing seamen, engineers, shipyard builders, World War II veterans, Merchant Mariners, historians and local residents—all of whom are working together to fully restore one of the last ships built by the Kaiser Shipyards in Richmond. Identity standards are designed for volunteer use as well as for coordination with the Richmond Museum of History's own separate identity.
Inspire
Henry J. Kaiser's vision for prefabricated subassemblies and ingenious engineering concepts led to stunning achievements in shipbuilding that played a vital role in the outcome of World War II. The Richmond Shipyards (whose workers built the S.S. Red Oak Victory) were unmatched for their speed and efficiency. Kaiser's words still serve as timeless encouragement and inspiration for a brochure designed to enlist volunteers and financial supporters: “Problems are only opportunities in work clothes.”
Inform
Facts, data, and drawings enrich the stories and memories of the many people drawn to the renovation of the S.S. Red Oak Victory. The brochure was designed to include detailed diagrams and legends of the ship's layout, technical engineering specifications, a sailor's journal notes, and a timeline to educate younger generations of local connections to historic world events.
Invite
Attracting and welcoming volunteers is key to the successful renovation of the S.S. Red Oak Victory. Nostalgic photos (past and present) of life and equipment aboard ship generate enthusiastic response and interest in joining the restoration efforts.
Alameda County Community Food Bank
Identity
The Alameda County Community Food Bank is committed to assuring all residents—especially those most vulnerable to hunger—access to nourishing meals and nutrition information. The Mission: Nutrition campaign identity must connect people to the purpose of the Food Bank and a growing community need. Letterhead, note cards, and an information packet provide the tools for a meaningful communication with a special donor base.
Inspire
Photographs often tell the hidden story of families whose circumstances force them to live on the streets or under conditions of stark poverty. Compelling photos connect the reader to the nourishing satisfaction of a good meal.
Inform
Facts, statistics and photos confirm a need for nourishing meals —especially for children, families, and senior citizens. The Alameda County Community Food Bank is meeting this need with successful efficiency, and continues to reach a growing number of people thanks to the acquisition of more food storage space and better equipment.
Invite
An invitation to participate in the operative success of the Alameda County Community Food Bank is key to maintaining a visionary and committed donor base. The Mission:Nutrition campaign brochure summarizes the need and the Food Bank response. With this awareness, capital contributions to the facilities that store and distribute the Food Bank's primary asset is understood as an opportunity to invest in the health and wellness of the whole community.
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